Aesthetics play a vital role in just about every aspect of our every day lives. We dress nice; we practice good hygiene and grooming techniques.

We always strive to put our best face forward, and this same philosophy rings true in the online selling industry.

One of the key factors that plays an important role in how many sales your online store makes, is how visually appealing it is.  A visually appealing online store is not only easy on the eyes, but it also influences the level of success your online business acquires.

Keep Customers Engaged

An aesthetically pleasing online store keeps customers engaged. It keeps them glued to the computer screen and convinces them to continue browsing.

Keeping customers interested in your website, is key factor to producing more sales because it leads to further store browsing and more potential selling power. Both these concepts have a direct impact on how many sales your website makes. This is because when something is pleasurable to look at, people want to continue looking at it.

Create Professionalism

A visually appealing online store helps to evoke trust in customers. Think about this potential business scenario for a few seconds. Let’s say you receive a business card from two people in the same profession, but one looks quite different from the other. One business card looks thin, has drab colors, perforated edges and hard to read print, while the other business card has durable paper, vibrant colors, clean edges and easy to read print. Out of the two potential candidates, who is more likely to get hired? This one’s a no brainer, but I bet your choice would be the latter.

The fact is, when something is well designed it gives off the vibe of being more professional. Professionalism is a key factor in all realms of businesses and it is one way to say that you care about your business and your customers.

Evoke Trust in Customers

This same viewpoint transcends across the online industry. If your web store looks more professional, it will attract more customers. This is because when you build a professional looking website, you help to build trust and build a rapport with customers. On the other hand, an ugly visually unappealing website does quite the opposite. People don’t want to put their credit card or payment information into an ugly store with a poor design.

Compete with Larger Online Retailers

Design is always an important dynamic that levels the playing field between your store and larger online retailers.  Meaning, the more professional your website looks, the easier it will be for you to compete with much larger, more popular stores that have been in business for years.


The most important tidbit of information that you should take with you is to never neglect design, as it’s the first thing everyone sees. Ugly and out dated design just dose not cut it if your serious about selling.  So, if you love good design, then share this article with your friends.  After all, sharing is caring.

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Trin Salaloy is the co founder and creator of MadeFreshly – a simple to use online store creator. He is a designer, entrepreneur and online marketing guru. He’s committed to making it easy for entrepreneurs to make beautiful websites.