But the problem I hear over and over again whether it’s from our MadeFreshly store owners on Etsy, or Etsy-only sellers, is that if you’re just starting out on Etsy, it’s a super overwhelming task to get your products found among every other listing.
With 1.4 million sellers, and the highest concentration being handmade jewelry, handmade art, and handmade accessories, the battle in Etsy is standing out in a marketplace that’s totally saturated with so many other makers trying to do the same thing (and not to mention the pros that have already established themselves for years now).
The key is getting your brand to stand out from the competition. - Tweet This!
So I’ve put together a comprehensive guide to take away that “overwhelm” factor, with all the best go-to resources you’ll need to learn how to sell on Etsy successfully, in one place.
The way to Etsy success has been proven, and this guide gives you all the resources you need to get there. -Tweet This!
There are aspects of every successful Etsy store (like the right product photos, product descriptions, and tags) that you need to get the level of sales you’re after.
So if you’re tired of that ominous “0” in your orders tab, here are the best resources to tell you exactly what fundamental features and qualities your Etsy shop needs and how to create them well to compete with the pros:
Yours are unique, but you need to brand them in a unique way so potential customers know it. And that comes down to you sharing the unique message behind your products.
People don’t buy what you do, they buy why you do it. -(Tweet This!) If you sell your “why”, Etsy shoppers will buy any product you sell, no matter how many else people do.
So here are top resources to help you form your stand-out brand, from your logo and imagery, to your mission statement and copy:
By streamlining your shop and business you give yourself more time to create and do what you love. Here are the resources and tools that will help you do just that:
You probably have an Instagram, Pinterest, Facebook, and maybe Twitter for your business. (If you don’t, you better get on it! 83% of marketers indicate that social media is important for their business and that number is on the rise as we speak.)
But posting just to post is not enough.
These are the resources with all the social media tricks you need to target the right audience and grow your audience of engaged and paying customers:
Good customer service will set you apart from a company with a similar product, or even a better product. Why? Because after a positive customer experience, 69% of Americans would recommend that company to others.
There are tried-and-true methods for the ultimate customer service, and you’ll find them here: -(Tweet This)
It can be easy to focus on your photos, logo, and images when creating your brand and promoting your store, but just as important for your brand recognition and success is the words that go with those visuals.
A blog is a great way to get marketing content around your products out there to direct traffic to your store.
But even if you don’t have one, these are the places you need to go to craft the best written content around:
Here are some of the top Etsy shops right now that use the strategies covered in this guide. Study their stores, social media accounts, and branding… they know what’s up:
BohemianFindings 458666 Sales
ThinkPinkBows 161792 Sales
Thevelvetacorn 138314 Sales
RivermillEmbroidery 135885 Sales
beanforest 102930 Sales
When you’re studying these Top Etsy Sellers, make sure to note where they are using the tactics from this guide. If you didn’t download this guide yet, click that big blue guy below:
Go down the list from what their product photos and descriptions look like, to how they are using Twitter for marketing, and how they write their about pages/mission statements to promote their unique brand.
What sets these Etsy sellers apart from the other 1.4 million? (Tweet This!)
That’s exactly what you need to do to learn how to sell on Etsy successfully by setting yourself apart uniquely from the heavy competition.
Leave a comment below with the first tweak you’re going to make to your Etsy store/brand!