Making use of guerrilla marketing ideas can make all the difference in your business success.
Since their businesses are internet based, many online entrepreneurs focus all their energies on internet advertising and completely forget about the real world. But they’re missing out. If you’re paying close attention, then you see the concrete, everyday world for what it really is: an opportunity.
Enter guerrilla marketing.
You may be wondering to yourself: Exactly what is guerrilla marketing?
For the uninitiated, a brief explanation: guerilla marketing is any non-traditional approach to promoting your business. The more creative and unorthodox, the better. Consumers today are so bombarded by advertising that they grow numb to it. The reason guerilla marketing tends to be effective is because even jaded consumers tend to feel refreshed when they see something new.
You don’t need a huge budget to make use of guerrilla marketing. Your guerrilla marketing tactics can be very simple or extremely complex. It all depends on you.
1. Creative Business Cards
In most industries business cards are a necessity, for the purposes of networking and extending your reach and reeling in potential customers. But the format of business cards themselves are boring: a rectangular piece of paper with your name and contact info.
Business cards provide an excellent opportunity for guerrilla marketing. No one will notice if you have normal business cards, but they will definitely notice if you do something different.
Give your business cards a different shape, relate them to your field, bright colors, interesting information, anything to set them apart.
2. Guerrilla Marketing For Flyers/Posters
The best thing you can do when it comes to guerrilla marketing is take a traditional form that people are used to, and turn it on its head. Posters and flyers are another great example of this.
Get creative. Do something that will stand out. It can be humorous, shocking, mysterious. Anything that will grab people’s attention.
Flyers and posters have great guerrilla marketing potential for trade shows or other events. Make sure your website is included, and while you’re at it, why not throw in a coupon code as well?
3. Free Stuff
Free swag always gets people’s attention. Slap your logo or website or other branding materials on something fun and people will happily take it home. Pens, t-shirts, refrigerator magnets…it can be anything.
The potential for guerrilla marketing ideas is really only limited by your imagination. Think of it as a sort of performance art. If you can dream up some free item that’s somehow related to your business and also fun for the customer, then you’ve got a winner.
Launching a sticker campaign is a tried and true method of guerilla marketing. Just ask Shepard Fairey. His Obey Giant has conquered the world. An impressive example of guerrilla marketing, though without an actual product behind it.
Make up stickers and put them up everywhere. They can be straightforward and obvious, mentioning your website, or they can be mysterious. If people see a mysterious sticker everywhere they go, eventually they are going to get to wondering and try to find out what’s behind it.
5. Sponsoring Events
Event sponsorship can be a great way to get your business name out there. And you can bring in guerrilla marketing tactics by getting creative with how you participate, or orchestrate your advertising at the event.
Talk to organizers and see what they’re willing to do. Remember, attention grabbing guerrilla marketing tactics really do work. If it’s big and exciting, people will pay attention. Events are also an excellent place to give away free promo materials.
6. Throw A Party
What better way to get people’s attention than to throw a party in the name of your business?
It’s a simple concept. If people have fun and they relate it to your business. They will like your business. Plain and simple. Guerrilla marketing at its finest.
7. Personalized Cards
A subtle, yet effective guerrilla marketing idea is to send out personalized cards or post cards to your customers.
You can keep track of customer birthdays or send thank you cards after purchases. People appreciate a personal touch. This method is a great way to get repeat customers.
8. Local Newspaper Advertising
Using print media to promote your online business can be surprisingly effective. Don’t forget though, that guerrilla marketing is all about surprising customers. People have certain expectations of what newspaper advertising looks like.
Get out your thinking cap and find a way to do something different. If you can make them laugh, or shock them, people will remember you.
9. Hold Fun Contests
In the same vein as giving away free stuff, and throwing parties, people love to win. Rather than having a ton of cheap giveaway items, you can have a handful of expensive items that you are giving away in a contest or raffle.
Make customers want what you have and they will give you contact information, which can be valuable in terms of building a mailing list or customer base. This guerilla marketing tactic can be extremely effective.
10. Billboard Advertisement
Depending on your budget, it may be worth your while to invest in billboard advertising. But remember, don’t go the traditional route. If you come up with a boring ad that looks just like every other ad, people won’t even look twice.
The point of guerrilla marketing is to do something different to grab people’s attention.
Take the billboard format and add a twist that relates back to your business. This will show people that you are creative and willing to go above and beyond the norm.
Alright, now that you’ve got some ideas about how to go about implementing guerrilla marketing ideas for your business, it’s time to sit down and do some thinking. What are the specific angles unique to your business that you can take advantage of? What can you do that will be fun for potential customers? How can you make people stand up and take notice? Don’t be afraid to get creative. That’s what guerrilla marketing is all about.