You see it on just about every online shop. “You may also be interested in these products” or “Recommended Products”.
And cross selling most defiantly works to increase sales.
The cross selling definition is a selling term often used in the online and off-line selling industries. Cross-selling in the online selling industry is defined as offering related items that shoppers have recently searched for.
Here are plenty of good reasons why you should be taking advantage of this proven little technique that will greatly increase your profits.
Cross Selling Products in Your Online Store
More Profit Per Sale
Cross selling products means more profit per sale. This means more money in your pocket. By utilizing the cross-selling feature you can learn how to passively earn more money just by placing similar or matching items next to products the buyer is interested in purchasing.
Exposure for Higher Priced Items
By simply placing higher priced alternative items next to items customers already show interest in you can earn more money per sale. For example, let’s say a customer has been eyeing a pair of black slacks priced at $24, but there is also a similar item that is made with wrinkle resistant material, that is priced at $45. The more expensive slacks can also be shown as an option.
Better Customer Satisfaction
Cross-selling products means offering customers alternate items, which will create a more personalized shopping experience for them. When a customer discovers that you have the matching shirt or accessories for the item they are purchasing, they are more likely to purchase the item from your store, rather than somewhere else. This not only makes shopping at your online store, a more cost-effective choice, but it also helps to save them valuable time.
Exposure to Additional Items You Sell
Another interesting fact about cross-selling products is that it allows you to showcase additional items you sell. For instance, let’s say one of your customers places a fancy, leather belt into the shopping cart and your store also carries polish for leather belts. This item will also show up as recommendation for them.
Easier to Find Similar Products of Interest
Customers can easily navigate and search for similar items when your store implements the cross-selling feature. In fact, this popular type of store browsing is one way many customers find items of interest.
Your online store will greatly benefit from cross-selling. Now, all you have to do, is go to the settings page of your MadeFreshly account and turn on the related products feature. Yup, its that simple.
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